Insights

Insights from Lemonade, a Shopify-focused e-commerce strategy, design, and development agency. Covering Shopify architecture, theme optimization, conversion rate optimization, marketing infrastructure, integrations, and the future of AI-driven commerce.

The Case for Step-Change Growth in Mid-Market Shopify Brands

Why the Next Chapter for Mid-Market Shopify Brands Isn’t 2x Growth — It’s 4x Mid-market Shopify brands are entering a different phase of growth. For years, most e-commerce growth conversations...

How Lemonade is re-inventing the client/agency model.

Building a Different Kind of E-commerce Agency The way brands invest in digital has changed. Not dramatically. Not overnight.But quietly, steadily, and in response to a more uncertain economic landscape....

Headless vs. Shopify Horizon?

Why Brands Are Migrating Back to Shopify’s Horizon Theme from Custom Headless Builds For the past several years, headless commerce has been positioned as the inevitable future of e-commerce. And...

WTF is Agentic Commerce?

Agentic Commerce: Preparing Your Website for the Next Era of Digital Commerce For the last decade, most eCommerce optimization has followed a familiar pattern: redesign the website, improve conversion rates,...