2Modern is a long-established modern furniture retailer with a complex catalog, vendor-driven fulfillment model, and a strong emphasis on curated product collections. As their business evolved, they needed an eCommerce platform that could support both the scale of their operation and the way their customers shop—without introducing unnecessary technical overhead or operational risk.
What we did
Re-Theme on Shopify
UX & UI Design
Frondend Development
Backend Development
Systems Integrations
Analytics
Conversion Rate Optimizattion (CRO)
Site Maintenance
The Ask
2Modern engaged Lemonade to replatform their eCommerce experience to Shopify Plus while preserving the complexity of their catalog and fulfillment model. The goal was to move to a modern, maintainable Online Store 2.0 architecture that could support performance improvements, flexible merchandising, and sophisticated product configurations—specifically bundled products and multi-packs—without disrupting their existing dropshipping and vendor fulfillment workflows.
Our approach
We approached the project as both a platform migration and a systems integration challenge. The site was rebuilt on Shopify Plus using a custom Online Store 2.0 theme based on Dawn, treating the theme as a flexible foundation rather than a finished product. We extended the theme to support 2Modern’s merchandising needs and designed custom bundling and multi-pack logic that aligned with how customers shop for modern furniture collections, while remaining fully compatible with inventory management, order routing, and dropshipping operations.
Our Solution
The result is a scalable, Shopify-native commerce platform that balances flexibility with operational stability. 2Modern now operates on a customized Dawn-based Online Store 2.0 theme with robust bundling and multi-pack functionality that integrates seamlessly with their dropshipping platform. The new system improves performance, simplifies ongoing maintenance, and gives the internal team greater control—providing a durable foundation for continued optimization, merchandising, and growth without the need for another replatform.
