Slick's
Strategy, Design, Engineering, Content, Marketing
Slick’s is a full-stack Lemonade partnership. From brand strategy and creative direction to Shopify development, subscriptions, email automation, analytics, and ongoing optimization, we built the foundation for a modern DTC business—designed to convert, scale, and evolve as the brand grows.
Automate
Brand awareness campaign
Win on design
Make it inevitable.
We approached lube the same way we approach any modern essential: remove the stigma, elevate the design, and let it exist without explanation. No shock value. No euphemisms. Just a product that feels obvious, considered, and worth keeping around. When something is designed with clarity and confidence, it doesn’t need to announce itself—it simply belongs.
To make Slick’s feel inevitable, the brand had to show up the same way everywhere. We developed a campaign visual system that extended naturally from the website into social, subscriptions, and marketplaces—so each touchpoint reinforced the same quiet confidence. Social growth came from consistency, not performance tricks: considered imagery, a steady cadence, and language that felt adult and unbothered. Subscriptions were framed as a natural habit, not a promotion—supporting long-term retention by making re-ordering feel like the default. In parallel, we shaped an Amazon presence focused on recognition and trust, ensuring the brand translated clearly in a utility-driven environment without losing its point of view.
