For St. Croix Rods, Lemonade acts as a long-term strategic and technical partner responsible for evolving the company’s digital commerce ecosystem across both direct-to-consumer and B2B channels. Our work focuses on strengthening the underlying infrastructure that supports their online business—from Shopify architecture and systems integrations to the data structures and workflows that power their dealer network and internal operations. By aligning technology, product data, and commerce strategy, we help ensure that St. Croix’s digital platforms support the full complexity of their business, enabling the brand to better serve retailers, streamline operations, and unlock new revenue opportunities online.
What we did
Re-Theme on Shopify
International Expansion
UX & UI Design
Frondend Development
Backend Development
Shopify POS
Systems Integrations
Analytics
Conversion Rate Optimizattion (CRO)
Site Maintenance
Unifide Commerce
The Ask
To maintain luxury brand standards while improving usability
Our approach
Shopify architecture optimized for performance and flexibility
Our Solution
We delivered cleaner navigation and more intuitive product discovery, alongside improved structure across product detail pages and collections, resulting in a Shopify build that seamlessly supports both editorial content and commerce.
